First, do no harm...
by Tony Quinlan on Nov 19, 2012 5:01:47 PM
In recent months, I've been lucky enough to work with a variety of people dealing with problems and situations that are highly complex. In these environments, it's not possible to boil issues down to a root cause and plan an ideal solution. (Something that jumped to mind this morning …
Evaluating impact through stories
by Tony Quinlan on Nov 1, 2012 4:41:41 PM
[Written in haste - I'm supposed to be clearing the decks and preparing material for a trip to Bangladesh that starts tomorrow morning. I'm also preparing for the return of the family early this evening, having had the house to myself for a couple of days.]
Narrative for Marketing Measurement
by Tony Quinlan on Oct 12, 2012 10:27:42 AM
As promised on Tuesday night at the Royal Society, here are my slides from the Marketing Measurement talk...
Chase your goals - in the opposite direction
by Tony Quinlan on Oct 11, 2012 5:56:16 PM
One of the key concepts in dealing with complexity is the need to be indirect in pursuit of our goals. I often refer to John Kay's book Obliquity - but here is the original article from the Financial Times from 2004 on the topic.
A first - two new Cognitive Edge workshops in Belfast, 24th-25th October 2012
by Tony Quinlan on Oct 10, 2012 11:51:00 AM
There's a rare opportunity coming up in a couple of weeks in Belfast. In fact, there are two:
Narratives, strategic narratives and micro-narratives
by Tony Quinlan on Oct 8, 2012 6:14:25 PM
If there's one massive change in the 12 years since I founded Narrate, it's the use of the word "narrative". Back then, any mention of the word was met with at best a puzzled query as to its relevance and at worst a comment to the effect that I must have been smoking something strong. …
Marketing Measurement
by Tony Quinlan on Sep 21, 2012 6:50:43 PM
I'm packing to leave for Hong Kong in about half an hour - looking forward to some of the discussions that will ensue around Strategy, Leadership and Innovation next week, then off to Sydney for the Cognitive Edge Foundations course. For the UK-based, however, I've just had details of …
Defining terms by exclusion and by example
by Tony Quinlan on Sep 14, 2012 5:50:21 PM
Last week, I was an interested observer in a debate that rumbled on over three days - about the definition of a term being used by three different organisations working together. On this occasion, the term was "Strategic Communications" or "StratCom". (As an aside, it recalled the day …
Hong Kong and Sydney courses
by Tony Quinlan on Sep 13, 2012 9:49:11 PM
I'm going to be in Hong Kong on 24th-26th September, running a Cognitive Edge introductory course to using SenseMaker® - highly recommended. If you're interested (and you should be) you can get details and book on the Cognitive Edge website.
What's in 4,000 stories? What about 100?
by Tony Quinlan on Nov 28, 2011 1:30:55 PM
Two contrasting weeks working on very different narrative projects - both fascinating in their own right. And both doing SenseMaker™ analysis under time pressure, but with datasets that couldn't have been more different.