Narrative for Marketing Measurement
As promised on Tuesday night at the Royal Society, here are my slides from the Marketing Measurement talk...
Download Marketing Measurement - Narrate presentation for Cranfield Alumni 8th Oct 2012
As always with my slides - highly visual. You had to be there!
- Narrative (100)
- Organisational culture (95)
- Communications (93)
- Complexity (77)
- SenseMaker (77)
- Changing organisations (42)
- Cognitive Edge (37)
- Narrate news (35)
- narrative research (32)
- Cognitive science (25)
- Tools and techniques (25)
- Conference references (24)
- Recommendations (20)
- datespecific (20)
- Leadership (17)
- Employee engagement (16)
- Storytelling (15)
- Culture (13)
- Events (11)
- UNDP (11)
- Cynefin (10)
- hints and tips (10)
- internal communications (8)
- Engagement (7)
- Knowledge (6)
- M&E (6)
- customer insight (6)
- tony quinlan (6)
- Branding (5)
- Stories (5)
- culture change (5)
- Children of the World (4)
- Dave Snowden (4)
- Changing organisations (3)
- Courses (3)
- GirlHub (3)
- Medinge (3)
- Travel (3)
- anecdote circles (3)
- development (3)
- knowledge management (3)
- merger (3)
- micro-narratives (3)
- monitoring and evaluation (3)
- presentations (3)
- BRAC (2)
- Bratislava (2)
- Egypt (2)
- ILO (2)
- Narattive research (2)
- Roma (2)
- Uncategorized (2)
- VECO (2)
- citizen engagement (2)
- corporate culture (2)
- counter-terrorism (2)
- customer satisfaction (2)
- diversity (2)
- governance (2)
- impact measurement (2)
- innovation (2)
- masterclass (2)
- melcrum (2)
- monitoring (2)
- narrate (2)
- organisation culture (2)
- organisational storytelling (2)
- research (2)
- sensemaker case study (2)
- sensemaking (2)
- social networks (2)
- speaker (2)
- strategy (2)
- workshops (2)
- 2012 Olympics (1)
- Adam Curtis (1)
- Allders of Sutton (1)
- CASE (1)
- Cabinets and the Bomb (1)
- Central Library (1)
- Chernobyl (1)
- Christmas (1)
- Disaster relief (1)
- Duncan Green (1)
- ESRC (1)
- Employee surveys (1)
- European commission (1)
- Fail-safe (1)
- Financial Times anecdote circles SenseMaker (1)
- FlashForward (1)
- Fragments of Impact (1)
- Future Backwards (1)
- GRU (1)
- Girl Research Unit (1)
- House of Lords (1)
- Huffington Post (1)
- IQPC (1)
- Jordan (1)
- Joshua Cooper Ramo (1)
- KM (1)
- KMUK2010 (1)
- Kharian and Box (1)
- LFI (1)
- LGComms (1)
- Lant Pritchett (1)
- Learning From Incidents (1)
- Lords Speaker lecture (1)
- MLF (1)
- MandE (1)
- Montenegro (1)
- Mosaic (1)
- NHS (1)
- ODI (1)
- OTI (1)
- Owen Barder (1)
- PR (1)
- Peter Hennessy (1)
- Pfizer (1)
- Protected Areas (1)
- Rwanda (1)
- SenseMaker® collector ipad app (1)
- Serbia (1)
- Sir Michael Quinlan (1)
- Slides (1)
- Speaking (1)
- Sutton (1)
- TheStory (1)
- UK justice (1)
- USS vincennes (1)
- United Nations Development Programme (1)
- Washington storytelling (1)
- acquisition (1)
- adaptive management (1)
- afghanistan (1)
- aid and development (1)
- al-qaeda (1)
- algeria (1)
- all in the mind (1)
- anthropology (1)
- applications (1)
- back-story (1)
- better for less (1)
- case study (1)
- change communications (1)
- change management (1)
- citizen experts (1)
- communication (1)
- communications research (1)
- complaints (1)
- complex adaptive systems (1)
- complex probes (1)
- conference (1)
- conferences (1)
- conspiracy theories (1)
- consultation (1)
- content management (1)
- corporate values (1)
- counter narratives (1)
- counter-insurgency (1)
- counter-narrative (1)
- creativity (1)
- customer research (1)
- deresiewicz (1)
- deterrence (1)
- dissent (1)
- downloads (1)
- education (1)
- employee (1)
- ethical audit (1)
- ethics (1)
- evaluation (1)
- facilitation (1)
- fast company (1)
- feedback loops (1)
- financial services (1)
- financial times (1)
- four yorkshiremen (1)
- gary klein (1)
- georgia (1)
- girl effect (1)
- girleffect (1)
- giving voice (1)
- globalgiving (1)
- harnessing complexity (1)
- impact evaluation (1)
- impact measures (1)
- information overload (1)
- informatology (1)
- innovative communications (1)
- john kay (1)
- justice (1)
- kcuk (1)
- keynote (1)
- leadership recession communication (1)
- learning (1)
- libraries (1)
- likert scale (1)
- lucifer effect (1)
- marketing (1)
- minimum level of failure (1)
- narrative capture (1)
- narrative sensemaker internal communications engag (1)
- natasha mitchell (1)
- navigating complexity (1)
- new york times (1)
- newsletter (1)
- obliquity (1)
- organisation (1)
- organisational development (1)
- organisational memory (1)
- organisational narrative (1)
- patterns (1)
- pilot projects (1)
- placement (1)
- policy-making (1)
- population research (1)
- presentation (1)
- protocols of the elders of zion. (1)
- public policy (1)
- public relations (1)
- qualitative research (1)
- quangos (1)
- relations (1)
- reputation management (1)
- resilience (1)
- revenge (1)
- ritual dissent (1)
- road signs (1)
- safe-fail (1)
- safe-to-fail experiments (1)
- sales improvement (1)
- satisfaction (1)
- scaling (1)
- seminar (1)
- seth godin (1)
- social coherence (1)
- social cohesion (1)
- solitude (1)
- stakeholder understanding (1)
- strategic communications management (1)
- strategic narrative (1)
- suggestion schemes (1)
- surveys (1)
- survivorship bias (1)
- targets (1)
- tbilisi (1)
- the future backwards (1)
- tipping point (1)
- training (1)
- twitter (1)
- upskilling (1)
- values (1)
- video (1)
- voices (1)
- weak links (1)
- zeno's paradox (1)
- November 2024 (1)
- October 2024 (1)
- September 2024 (2)
- March 2020 (1)
- November 2019 (1)
- August 2019 (1)
- May 2019 (2)
- April 2019 (1)
- November 2018 (2)
- May 2018 (2)
- March 2018 (1)
- February 2018 (1)
- December 2017 (1)
- October 2017 (3)
- September 2017 (1)
- July 2017 (1)
- March 2016 (1)
- February 2016 (1)
- January 2016 (1)
- July 2015 (3)
- May 2015 (1)
- March 2015 (2)
- February 2015 (1)
- December 2014 (1)
- November 2014 (1)
- September 2014 (3)
- August 2014 (1)
- July 2014 (2)
- June 2014 (6)
- May 2014 (3)
- April 2014 (3)
- March 2014 (5)
- January 2014 (4)
- December 2013 (2)
- October 2013 (1)
- August 2013 (1)
- June 2013 (1)
- May 2013 (1)
- March 2013 (1)
- January 2013 (2)
- November 2012 (2)
- October 2012 (4)
- September 2012 (3)
- November 2011 (3)
- August 2011 (1)
- July 2011 (1)
- May 2011 (4)
- April 2011 (3)
- March 2011 (4)
- February 2011 (8)
- January 2011 (8)
- December 2010 (2)
- November 2010 (5)
- October 2010 (8)
- September 2010 (5)
- August 2010 (2)
- June 2010 (1)
- April 2010 (2)
- January 2010 (1)
- December 2009 (2)
- November 2009 (3)
- October 2009 (1)
- January 2009 (1)
- July 2008 (4)
- June 2008 (1)
- March 2008 (2)
- January 2008 (3)
- November 2007 (4)
- October 2007 (1)
- September 2007 (1)
- August 2007 (4)
- May 2007 (3)
- March 2007 (1)
- February 2007 (6)
- January 2007 (3)
- November 2006 (8)
- October 2006 (8)
- September 2006 (2)
- August 2006 (5)
- July 2006 (13)
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